The Disconnect
Tech companies struggle to reach decision-makers who are increasingly immune to traditional professional outreach, while passionate hobby communities lack the resources and expertise that could enhance their experiences.
There's a persistent gap between companies seeking meaningful customer connections and communities that need industry support and resources.
- Professional Guard Mode: Traditional B2B outreach feels impersonal and intrusive
- Missed Opportunities: Authentic connection points exist but remain unexplored
- Community Needs: Hobby groups want genuine value, not just marketing messages
- Resource Gap: Communities lack industry expertise that could elevate their experiences